NEXT Imagine
The mission of this project was to design a workplace for a start-up clean beauty cosmetics company based in the heart of New York. NEXT aspires to be an inclusive and diverse company that embraces all walks of life and celebrates the greatness of individuals as well as being vegan, cruelty-free, and sustainable. NEXT is inspired by New York City’s deep-rooted culture which is a melting pot of many different core values. Concept Statement: Strawberries symbolize rebirth, perfection, good health, delight, and joy. All of which embody the world of beauty. The main colors of the strawberry are pink and green. When strawberries are accompanied with purple they represent pure spirits and the color yellow is at the center of a strawberry flower where the plant is pollinated. The dirt in which strawberries grow is brown, all of these factors are what lead us to our color palette for NEXT Imagine. Imagining what could be plays a big part in the beauty industry, whether you are coming up with new ways to apply makeup, or thinking of ways to improve beauty products. These things required creativity and imagination. Dreaming of strawberries is thought to mean your projects are about to come true. Projects coming true in the workplace is crucial to the success of a company. Strawberry plants need full sun in order to produce maximum fruit, similar to how sunlight improves productivity in the workplace. Strawberries can also grow and produce for more than one season, making them a fruit that prospers for an expansive part of the year. NEXT Imagine is a beauty company that we expect to prosper for many seasons to come.